Mnemotopes

The theme of memory has long intersected with the field of design. There is growing evidence that designers play a central role in the preservation, representation and transmission of the past. Within this broad panorama of experimentation, a lively discourse is developing on the relationship between place and memory. The volume proposes an exploration of this connection, favouring a transversal method of analysis that involves several disciplines and creates links between different lines of reflection. The focus is therefore on COMMUNICATION DESIGN as a mediator of the territorial past, capable of interpreting the complexity of places and reactivating their memory. One of the most significant aspects of the TERRITORY is its stratification, and this context requires a different positioning of communicative artifacts, which is no longer limited to the representation of physical appearances, but focuses on the polyphonic existence of plans, including immaterial and unofficial content.
In light of this scenario, the volume introduces the MNEMOTOPE, an interpretative object that offers an alternative way of looking at the MEMORY OF PLACES. By developing a plural definition of the composite term and categorising its manifestations, the study introduces the mnemotope as a performative principle in design that can be a concrete response to the need for memory in communication projects.