The State of the Art of Employee Communication in Italian Companies. Communication and organizational relations for competitive advantage
Released under the Creative Commons License Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) in the series Ricerche di Comunicazione
THE STATE OF THE ART OF EMPLOYEE COMMUNICATION IN ITALIAN COMPANIES outlines the practices and trends of employee communication and organizational relations in Italy.
The model measures whether employee communication:
· is strategic;
· is run with a managerial approach;
· activates employees.
The study includes a focus on the digitization of employee communication, internal social media and the use of external social media by employees.
It constitutes a benchmark tool thanks to which each company can map the development status of its employee communication over time and with reference to the Italian situation.
It has been carried out by the Working Group @Centre for Employee Relations and Communication (CERC) 2018-2020 operating at IULM University.