Internal Crisis Communication in the Time of Covid-19 Pandemic. Company strategies and working experience of employees
Released under the Creative Commons License Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) in the series Ricerche di Comunicazione
The study INTERNAL CRISIS COMMUNICATION IN THE TIME OF COVID-19 PANDEMIC outlines:
· which internal crisis communication strategies have been adopted by Italian companies during the emergency
· how the working experience of employees has been
The study is based on interviews, focus groups and a survey with internal communication managers and a survey with employees.
It reports data about:
· strategies, objectives, content, tools, features, difficulties, informal communication, roles of top and line managers and internal communication managers, and future evolution of internal communication
· practices and initiatives to support employee engagement and their outcomes
The study offers a focus on remote working reporting data about its impact on working life, resources available, enablers and benefits.
Findings show whether internal crisis communication strategies have been mostly oriented to advocacy, perched in company interests, or to accommodation, to protect internal stakeholders.
It has been carried out by the Working Group 2018-2020 and 2020-2022 @Centre for Employee Relations and Communication (CERC) operating at Università IULM.