Internal Crisis Communication in the Time of Covid-19 Pandemic. Company strategies and working experience of employees

Authors

Alessandra Mazzei; Luca Quaratino; Silvia Ravazzani; CERC - Centre for Employee Relations and Communication; WG_EC - Working Group Employee Communication

Synopsis

Released under the Creative Commons License Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) in the series Ricerche di Comunicazione

The study INTERNAL CRISIS COMMUNICATION IN THE TIME OF COVID-19 PANDEMIC outlines:
· which internal crisis communication strategies have been adopted by Italian companies during the emergency
· how the working experience of employees has been
The study is based on interviews, focus groups and a survey with internal communication managers and a survey with employees.
It reports data about:
· strategies, objectives, content, tools, features, difficulties, informal communication, roles of top and line managers and internal communication managers, and future evolution of internal communication
· practices and initiatives to support employee engagement and their outcomes
The study offers a focus on remote working reporting data about its impact on working life, resources available, enablers and benefits.
Findings show whether internal crisis communication strategies have been mostly oriented to advocacy, perched in company interests, or to accommodation, to protect internal stakeholders.
It has been carried out by the Working Group 2018-2020 and 2020-2022 @Centre for Employee Relations and Communication (CERC) operating at Università IULM.

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Author Biographies

Alessandra Mazzei

She is Associate Professor of Corporate Communication at Università IULM, where she is also Coordinator of the bachelor program in Corporate Communication and Public Relations and Deputy Director of the Department of Business LECB "Carlo A. Ricciardi". She is the Director of the Centre for Employee Relations and Communication.

Luca Quaratino

He is Assistant Professor of Organization Theory and Behaviors at Università IULM, where he is Director of the Master in Communication & Human Resources. He is a member of the Scientific Committee and Senior Project Leader of the Centre for Employee Relations and Communication.

Silvia Ravazzani

Ph.D., she is Associate Professor of Corporate Communication at Università IULM. She is Vice Chair of the Crisis Communication Section at ECREA. She is a member of the Scientific Committee and Senior Project Leader of the Centre for Employee Relations and Communication.

CERC - Centre for Employee Relations and Communication

It has the purpose of developing and spreading communication and organizational relations culture. It carries out research, dissemination, training and consultancy projects on topics related to employee relations and communication. It is supported by a scientific committee which ensures its connection with the main international centers of excellence in this field. It houses the Working Group Employee Communication.

WG_EC - Working Group Employee Communication

It is dedicated to a two-year special research project in partnership with a group of companies. It carries out a research project on an agreed topic. Partner companies and Università IULM researchers meet regularly during the year for updates on the results of the research project and to delve into topics of interest for the WG_EC. The meetings are topic-focused and run in a peer to peer context.

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Published

novembre 16, 2021

Series

Ricerche di Comunicazione

Categories

Details about this monograph

ISBN-13 (15)

9788835132264

Date of first publication (11)

2021-11-18