Communication designers for fairness

A feminist model to activate gender de-biasing paths

Authors

Francesca Casnati

Synopsis

In a framework still strongly marked by androcentrism, how can we equip future communication designers to challenge gender bias and propose new perspectives that diverge from the hegemonic ones? The reflection on the depatriarchalization of Design is central to feminist debates on the discipline, as it opens up new critical pathways for rethinking both design practice and education. Emerging from a critical reinterpretation of the intersections between FEMINIST THEORIES AND VISUAL CULTURE, and building on the work pioneered by the dcxcg research group, this volume explores STRATEGIES, TOOLS, AND METHODS aimed at training gender-sensitive designers. Designers who are not only competent in generating sustainable communicative artifacts that respect and give voice to alterity but also advocating for a systemic revolution in communication design. This work can be seen as an attempt to respond – one among many possible responses – to the need of SPREADING AND NURTURING A FORM OF FAIRNESS CULTURE IN DESIGN.

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Author Biography

Francesca Casnati

Postdoctoral research fellow at the Design Department, Politecnico di Milano, where since 2018 she has been a member of the dcxcg − Communication Design for Gender Cultures − research group. Her area of interest concerns the intersection between communication design and gender studies. She teaches in the Bachelor and Master Degree in Communication Design. In this series, she co-edited the volume Tracce di iper-in-visibilità (2022).

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Published

giugno 25, 2025

Details about this monograph

ISBN-13 (15)

9788891717528

Date of first publication (11)

2025-06-25