Alberto Seassaro. The demiurge
Design Philology. The Masters series
Synopsis
This volume is part of Design Philology editorial project aimed at enhancing the history of design at Politecnico di Milano and, in particular, inaugurates the series The Masters, dedicated to the figures whose thought has fueled the cultural pluralism that is the hallmark of the entire institutional project. The remembrance of the Masters begins with Alberto Seassaro, the demiurge, a Dean capable of giving Design a home by conceiving and building the first Italian Faculty at Politecnico di Milano and guiding it to the scope we know today: that of a major international system for education and research. A designing intelligence, he is owed the construction of the cultural community of the Italian Design System. It was no simple challenge, because in the case of design we are dealing not only with a discipline worthy of teaching and autonomous research paths, but also with an emergent phenomenon of Italian culture whose outcomes are celebrated as the splendors of an imaginative synthesis that has become, beyond our country as well, a model of invention.
In the background of this quasi-biographical account lie the intertwinings with the worlds of art, architecture, and design, and the cultural imprint toward experimentation that Alberto Seassaro received during his formative years at Politecnico di Milano.
Chapters
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Prefazione
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Preface
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Poliedrico e politecnico
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Polyhedric and Polytechnic
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Quasi una biografia
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Almost a Biography
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1. Qui dove tutto è cominciato. Il Politecnico di Milano all’insegna della sperimentazione
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1. Here Where It All Began. Politecnico di Milano in the Spirit of Experimentation
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2. È stato un bel viaggio, comunque. Intervista a Ugo La Pietra
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2. It Was a Good Journey, After All. Interview with Ugo La Pietra
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3. Alberto Seassaro, un ricordo
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3. Alberto Seassaro, a Memory
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4. Indisciplinato!
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4. Undisciplined!
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5. Sulle carte notazionali di Alberto Seassaro. La grana di una scrittura verbo-visiva
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5. On Alberto Seassaro’s Notational Sheets. The Texture of a Verbal-visual Writing
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6. Fare tutto, fare ad arte
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6. Do Everything, Do It Artfully
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7. Immaginare lo spazio dell’abitare tra sperimentazione e sistema
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7. Imagining the Space of Inhabiting between Experimentation and System
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8. Il ruolo sociale della formazione e della ricerca
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8. The Social Role of Education and Research
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9. Due o tre cose che so di lui
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9. Two or Three Things I Know about Him
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10. Catalizzare energie e idee. Il ruolo di Alberto Seassaro all’origine del Corso di Laurea in Disegno Industriale al Politecnico di Milano
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10. Catalyzing Energies and Ideas. Alberto Seassaro’s Role at the Inception of the Degree Course in Industrial Design at Politecnico di Milano
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11. La costruzione del Sistema Design nel contesto delle discipline tecnologiche in Italia: come tutto partì da un pinguino andato a coordinare un gruppo di pipistrelli
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11. The Construction of the Design System in the Context of Technological Disciplines in Italy: How It All Began with a Penguin Who Set Out to Coordinate a Group of Bats
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12. Alberto Seassaro. La lotta e il libero dibattito
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12. Alberto Seassaro. Struggle and Open Debate
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13. Alberto Seassaro e la costruzione della rete italiana del design universitario
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13. Alberto Seassaro and the Construction of the Italian Academic Design Network
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14. Collage e bricolage. O di come Alberto Seassaro si sia inventato il Sistema Design Italia a dispetto di tutti. Anche di se stesso
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14. Collage and Bricolage. Or How Alberto Seassaro Invented the Italia Design System in Spite of Everyone. Even Himself
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15. Design momentum. Genesi e sviluppo di una Scuola
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15. Design Momentum. Genesis and Development of a School
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16. La didattica per Alberto Seassaro
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16. Teaching, According to Alberto Seassaro
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17. Tracce mnestiche. Documenti e testimonianze di una rivoluzione istituzionale
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17. Mnestic Traces. Documents and Testimonies of an Institutional Revolution
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18. Dalla merceologia al Cathedral Thinking
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18. From Merceologia to Cathedral Thinking
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19. Il design dei beni culturali. Un percorso visionario
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19. Design for Cultural Heritage. A Visionary Trajectory
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20. Ogni studente è a suo modo un Maestro
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20. Every Student Is, in Their Own Way, a Master
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